Mix Reflection

You are an e-marketing professional who has been tasked with formulating a marketing plan that integrates all channels of the marketing mix to achieve the business goals.  What can you do to create a synergistic effect in integrating the Internet channel and the traditional channels for increasing customer acquisition, customer conversion, customer retention, and customer value growth?

                To start, the channels of a Marketing Mix are often associated with the four P’s of marketing; Price, Product, Promotion, and Place. Here is a great place to start a good marketing plan with reasonable list of business goals. Next, what the heck is a synergistic effect? Well if we goggle synergistic we find that it means: “pertaining to, characteristic of, or resembling synergy: a synergistic effect” (Dictionary.com, 2015). So we need to put together many tools to integrate the internet channels and the traditional channels of marketing to increase customer acquisition, conversion, retention, and value growth.

                To create a marketing plan that includes all the marketing channels of the marketing mix to achieve the business goals. We need to use the tools of the trait to create this mix and achieve the goals. Word of mouth, television and radio, billboards, and direct mail are a few of the traditional tools to integrate with the internet tools such as e-mail, blogs, video chats, and pictures to create the ultimate marketing mix. Each of these tools alone is not enough to meet the goals we need to create a successful marketing plan and achieve the business goals set. But, if we utilize many of these tools we can create a complementary marketing plan that reaches so many more and achieves the business goals. Using these channels for increasing customer acquisition, conversion, retention, and customer value growth are all easily accomplished with these tools. When used properly and with the right targets and finding the appropriate market to utilize, there is no doubt that you will be able to draw in the customers and create the integrated marketing plan that works for the customer.          

Reference:

Dictionary.com (2015). Dictionary. synergistic. Retrieved from http://dictionary.reference.com/browse/synergistic